Great marketing action for the “Star Trek Earth Hour Event”

28. March 2013

On Saturday the 23rd of March 2013, right at the beginning of the „Earth Hour“, 30 quadrocopter equipped with LEDs took-off in order to form the “Star Trek” logo while flying. Right next to the Tower Bridge in London and about 130 m above the ground, the AscTec Hummingbird quadrocopters promoted the new Paramount Pictures movie “Star Trek – Into Darkness”, which starts in theatres in May 2013. The world-famous “Star Trek Starfleet” insignia was visible all over London.

Paramount Pictures partnered up with ARS Electronica and us to make this unique event happen. The very first Twitter messages start spreading during the flight show.

After the AscTec Hummingbirds had landed the worldwide media attention was tremendous: The CNET author had “to admire the stunt”, although not a “Trekkie”.

„Now THAT’S a star sign: How did London’s night sky come to be lit up with Star Trek symbol?“DailyMail

Date: 25.03.2013 [Links might be removed/archived]

More reports – English:

  • Digital Spy – “’Star Trek Into Darkness’ light show for Earth Hour in London”
  • AOL
  • Mashable – “Star Trek Logo Appears Over London Sky for Earth Hour”
  • Huffington Post
  • Wired – “Drones fly in huge Star Trek emblem formation over London”
  • – “Drones form giant, glowing ‘Star Trek’ logo over London”
  • Gizmodo – “Watch Drones Form The Starfleet Insignia Over London”
  • WWF – Organisator / Initiator der “Earth hour”

More reports –German:

  • Spiegel – “Spektakulärer Werbegag: Drohnen formen Star-Trek-Logo am Nachthimmel”
  • FAZ – “Drohnen können auch tanzen”
  • – “30 Quadrocopter formen Star-Trek-Logo”
  • – “Futurelab zaubert „Star Trek“-Logo in Londons Nacht“
  • – “Ars-Electronica-Quadrocopter schwebten über London”
  • – “Quadcopter zeichnen Star Trek-Logo in die Nacht”
  • – “Quadrocopter zeichneten Star-Trek-Logo in Londoner Nachthimmel”
  • ORF – “AEC-Quadrocopter bei Werbeaktion in London”